Overview
Salesforce brought its iconic flagship event – TrailblazerDX (TDX) – to India, hosting the country’s largest developer conference at the Bangalore International Exhibition Centre (BIEC). With over 8,500 developers in attendance and 4,500+ guests at the Keynote, the event set a new benchmark for scale and execution in the Indian tech-event landscape.

Client Collaboration
As an extended execution partner for CWK, Brandbutter was entrusted with the end-to-end coordination of the TDX Keynote experience. The responsibility spanned across planning, logistics, stage and technical setups, and seamless on-ground management.

The Challenge

Creating a high-impact, immersive Keynote experience for thousands of developers meant:

• Supporting gigantic LED screens and high-definition displays

• Managing acoustics and sound for a 4500+ audience

• Coordinating backstage operations including green rooms and speaker flows

• Handling complex seating layouts, transitions, and reinstalls

• Live streaming, AI captioning, and sign language interpretation without a hitch

All of this, with a limited on-ground window of 10 days and over 3 months of pre-event planning.

Our Execution

1. Planning & Coordination Meticulous coordination over 12 weeks included vendor management, client liaising, and scenario planning. Every square meter of the Keynote venue was mapped and optimised. 

2. Technical Infrastructure

• Massive truss structures were erected to support expansive LED displays

• A distributed sound system ensured clear audio across the entire hall

• Redundant power and networking setups guaranteed uninterrupted experiences

• Live streaming and AI captioning ensured global inclusivity

3. Seamless Audience Management

• 4500+ chairs were installed, removed for the gala, and reinstalled with clockwork precision

• Detailed floor-plans and time-stamped crew movements made transitions flawless

4. Holistic Experience Delivery

• Green rooms, HMUs, and speaker movement teams ensured speaker readiness

• Sign language interpreters and accessibility tools empowered inclusivity

• Every element from stage lighting to backstage operations was synchronised for perfection

Results

• Flawless keynote delivery with a 100% uptime.

• High client satisfaction, with the event dubbed one of the “smoothest and grandest Salesforce events in India”

• Created an immersive and inclusive developer experience that resonated with 8500+ attendees

What Made the Difference?

• Precision planning

• Strong collaborative spirit with CWK and Salesforce teams

• A seasoned Brandbutter crew that thrives under high-pressure environments

• Deep understanding of live tech-event ecosystems

Conclusion

Brandbutter’s delivery at Salesforce TDX Bangalore is a testament to what happens when vision meets flawless execution. From grand installations to intricate backstage movements – everything worked in harmony to create a powerful, inspiring, and seamless event experience.

Brandbutter — Delivering World-Class Experiences, One Detail at a Time.